SOS LABELS — PRIVACY POLICY
Effective Date: October 14, 2026
SOS LABELS LLC (“SOS,” “SOS Labels,” “we,” “us,” or “our”) provides optional package protection through participating e-commerce merchants.
This Privacy Policy explains how we collect, use, disclose, and retain personal information through our website, merchant integrations, checkout protection service, claims process, and related technology (collectively, the “Services”).
SOS is based in the United States and serves participating businesses globally. This Policy applies to website visitors, merchant representatives, customers purchasing protection, and individuals contacting us or submitting claims.
01. Information We Collect
Customer and Order Information
We receive information from participating merchants and their e-commerce platforms as necessary to administer protected purchases. This may include:
- Customer name, email address, telephone number, and delivery address.
- Order identifiers, purchased items, quantities, discounts, and order values.
- Protection purchase records and payment confirmation.
- Shipping carrier, tracking information, and delivery status.
- Replacement order and fulfillment information.
Claim and Support Information
When you submit a claim or contact SOS, we collect the information you provide, including your description of the delivery issue, relevant photographs, supporting documents, and correspondence.
We do not collect government-issued identification documents as part of our standard claims process. Please do not submit identification documents, payment card numbers, or unrelated sensitive information.
Merchant Information
We collect business and representative contact information, store details, integration information, protected transaction records, and communications necessary to establish and support merchant relationships.
Technical Information
Our website and application infrastructure may generate operational information, including IP addresses, browser information, access times, authentication events, and error logs.
02. How We Use Information
We use personal information to:
- Confirm protection purchases and identify protected orders.
- Verify eligibility and review delivery claims.
- Communicate decisions and request relevant supporting information.
- Purchase approved replacements and coordinate fulfillment.
- Operate merchant integrations and reporting.
- Provide customer and merchant support.
- Maintain transaction and accounting records.
- Detect fraud, investigate misuse, and protect the Services.
- Resolve technical problems and improve service performance.
- Comply with legal obligations and establish, exercise, or defend legal claims.
We may send requested business updates and permitted promotional communications. Recipients can unsubscribe from promotional emails or contact [email protected]. Unsubscribing does not stop necessary order, claim, or service communications.
03. How We Disclose Information
We disclose information as reasonably necessary to:
Participating merchants: To verify original purchases, coordinate approved replacements or other resolutions, and support fulfillment.
E-commerce platforms: To operate integrations and exchange relevant transaction information.
Service providers: To support hosting, storage, communications, payment processing, security, and customer service.
Shipping and fulfillment providers: To verify delivery information and support replacement fulfillment.
Professional advisers: To obtain legal, accounting, and other professional assistance.
Authorities and other legally authorized recipients: To comply with valid legal process, meet legal obligations, protect safety, or establish and defend legal rights.
Business transaction participants: In connection with a proposed or completed acquisition, financing, restructuring, or asset transfer, subject to applicable protections.
We may also disclose information at your direction or with your consent.
SOS does not sell personal information, share personal information for cross-context behavioral advertising, or use personal information for targeted advertising.
04. Merchant and SOS Responsibilities
Participating merchants maintain their own privacy policies governing their independent collection and use of information.
SOS may process information on a merchant’s behalf under the applicable merchant agreement. For those activities, we follow lawful instructions and applicable contractual requirements.
For information SOS controls independently, privacy requests may be submitted directly to SOS. Requests concerning a merchant’s independent records may need to be addressed to that merchant.
05. Payments
Protection purchases are processed through participating merchants and their payment providers. SOS uses relevant payment confirmation and transaction information to administer protection.
Replacement purchases and approved refund resolutions may involve merchants, e-commerce platforms, and payment providers. Their independent processing is subject to their own privacy policies.
Do not submit payment card details in claim descriptions, photographs, or support emails.
06. Cookies and Tracking
SOS does not currently use advertising pixels or third-party analytics tools.
Our Services may use essential cookies, session storage, and similar technologies necessary for authentication, security, and basic functionality.
Browser controls may allow you to restrict cookies, although doing so may affect functionality. If we introduce nonessential tracking, we will update our disclosures and provide consent or opt-out controls where required.
07. Retention
Our retention schedule distinguishes operational customer information from financial and legal records.
Detailed customer and order information: We delete or de-identify this information 12 months after delivery or final claim resolution, whichever is later.
Claim evidence and correspondence: We delete these records 12 months after final claim resolution.
Financial and tax records: We retain only the information necessary to meet applicable accounting, tax, and legal recordkeeping requirements for the required period.
Merchant records: We retain business contact, agreement, and integration information while needed to support the relationship, complete outstanding obligations, and meet applicable legal requirements.
De-identified statistics: We may retain statistics that cannot reasonably be used to identify individuals.
We may retain specific information longer where necessary for an active dispute, legal hold, investigation, or applicable legal obligation. Such retention is limited to the information and period reasonably required.
Deleted information may remain temporarily in restricted backups until those backups expire through their normal lifecycle. If a backup is restored, applicable deletion instructions must be reapplied.
08. Security
We maintain reasonable administrative, technical, and organizational safeguards appropriate to the information processed through the Services.
No electronic system or transmission method is completely secure. Contact [email protected] if you believe your information or access to the Services has been compromised.
09. Your Privacy Rights
Depending on applicable law, you may have rights to:
- Access personal information and obtain a copy.
- Correct inaccurate information.
- Request deletion.
- Obtain certain information in a portable format.
- Withdraw consent where processing relies on consent.
- Object to or restrict certain processing.
- Opt out of qualifying sales, sharing, targeted advertising, or profiling.
- Appeal a decision concerning a privacy request.
Submit requests to [email protected]. We may verify your identity using information associated with your order, account, or request. Authorized agents may need to establish their authority.
We respond within applicable legal deadlines. Exceptions may permit or require retention of certain records.
To appeal a decision, email [email protected] with the subject “Privacy Request Appeal” and explain the decision you wish to challenge.
We do not unlawfully discriminate against individuals exercising privacy rights. You may also contact the appropriate privacy regulator or supervisory authority.
Where Shopify’s privacy request mechanisms apply, we process requests in accordance with Shopify’s applicable requirements and legal retention obligations.
10. International Processing
SOS is based in the United States. Information may be processed in the United States and in jurisdictions where our service providers operate.
Privacy laws may differ between jurisdictions. Where required, we use appropriate legal safeguards for international transfers.
Where relevant data protection laws apply, our processing relies on the applicable legal basis, including performance of a contract, compliance with legal obligations, legitimate interests in operating and securing the Services, or consent where required.
11. Children’s Privacy
The Services are not directed to children under 13. We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided such information, contact [email protected] so we can investigate and take appropriate action.
12. Third-Party Services
Merchants, platforms, carriers, payment providers, and linked websites maintain independent policies. This Policy does not govern activities outside SOS’s control.
13. Changes
We may update this Policy as our practices change. We will revise the effective date and provide additional notice or obtain consent where required.
14. Contact
SOS LABELS LLC
30 W Hillsdale Ave
Long Branch, New Jersey 07740
United States
Email: [email protected]
Website: https://www.soslabels.com